Red Envelope
Year of the Horse
红包设计
马年·丙午峥嵘
Category
Brand Collateral
Year
2025
Designer
Aaron Zhao
灰白格是设计软件中用于标识透明区域的基础视觉语言，也是设计师最熟悉的数字画布。随着 Photoshop、Illustrator 等工具的普及，它逐渐超越软件功能，成为全球创意工作流程中共同理解的视觉符号。
值此丙午马年，峥嵘品牌设计工作室将灰白格与马的形象结合创作。跃出的骏马象征创意从数字空间中诞生，网格既构成马的视觉结构，也隐喻设计始于秩序、逻辑与无限可能。
The checkerboard grid is the universal symbol for transparency in digital design software—a visual language familiar to every designer. Originally created as a functional interface element, it has evolved into a shared foundation of contemporary creative workflows.
For the Bingwu Year of the Horse, Zhengrong Brand Design Studio transforms this familiar grid into the form of a horse. Emerging from the digital canvas, the horse represents creativity taking shape from possibility, while the grid reflects the structure, logic, and precision that underpin every design process.