① design
② art
③ information
AKENZ
year:2023
client:复星集团
AKENZ is a trendy buyer store located in TX Huaihai, Shanghai. Since its establishment three years ago, it has become a pioneer faction of the Magic City trend buying store.
With the push wave, the brand also hopes to optimize the core selling points of its own brand into a more core brand awareness category. The designer's update of the brand's
design stems from the direct connection between different styles, ethnic groups, cultures, and more possibilities of trendy cultures. By breaking up the five letters of the brand
name AKENZ and then re linking them together, it also forms a dynamic possibility without rules, patterns, and constraints. By contrasting positive and negative colors,
a unique and memorable trendy cultural symbol is formed for the brand. The sense of rectangular lines represents the set known conditions in the concept of possibility,
and the constantly changing combinations and combinations form a dynamic visual design language.
AKENZ是位于上海TX淮海的潮流买手店。成立3年以来已成为魔都潮流买手店的先锋派系，随着推波，品牌也希望将自有品牌的核心卖点优化为更为核心的品牌认知范畴。
设计师更新品牌的设计源于对潮流文化之间不同风格、不同族群、不同文化以及更多可能性直接的链接，将品牌名称AKENZ的五个字母打散，再重新用链接的方式链到一起，
也形成没有规则，没有规律，更没有束缚的动态的可能性。在通过正负形态的色彩对比，形成品牌独特而又具备记忆点潮流文化符号。
矩形的线条感在可能性的概念里代表着设定的已知条件，而在不断变化和改变的组合以及搭配形式，形成具备动态感的视觉设计语言。