PROVOKA 
兆半

Category

Brand Identity

Year2022

Client
PROVOKA 

Industry

New Consumer / Urban Pioneer Apparel /Independent Brand

Designer

Aaron Zhao

PROVOKA 兆半2021年创立于上海，以精简都市人群时间与空间成本为核心创作导向。品牌依托精致剪裁与解构设计，优化人体比例，塑造当代都市人先锋、多元且丰盈的穿搭形象。秉持「本尊单数，分身无数」的核心理念，主打一衣多穿的多功能服饰，精准适配都市人多场景、快节奏的生活模式。品牌专注研发灵活百变的先锋服饰，打破场景穿搭局限，适配人群多重身份切换，为都市多元生活形态，打造专属、独特的高级穿着体验。

Founded in Shanghai in 2021, PROVOKA takes minimizing urban people’s time and space costs as the core design orientation. With exquisite tailoring and deconstructive design, it optimizes body proportions and presents the diverse, vigorous and avant-garde image of modern urbanites. Adhering to the brand philosophy of "One true self, countless incarnations", it focuses on multi-functional and versatile clothing to adapt to fast-paced and multi-scenario urban life. Committed to developing avant-garde and flexible apparel, the brand breaks dressing boundaries and delivers exclusive and high-grade wearing experience for multi-identity urban groups.