AKENZ

Category

Brand Identity

Year
2023

Client
复星集团

Industry

Trend Buyer Store/Street Fashion/Independent Brand

Designer

Aaron Zhao

AKENZ是扎根上海TX淮海的先锋潮流买手店，深耕三年，已然成为魔都潮流圈层的标志性派系。为凝练品牌核心认知、升级品牌视觉体系，本次设计以潮流文化的多元链接为核心灵感，打破不同风格、族群与潮流文化的边界。设计将AKENZ字母拆解重组，以自由链接的形式诠释无规则、无束缚、多可能性的潮流内核，塑造灵动多变的动态视觉形态。依托正负形色彩对比，打造极具记忆点的专属潮流符号。规整矩形线条代表既定的秩序基底，字母多变的组合形式则赋予视觉动态张力，以秩序与变数的碰撞，构建独属于品牌的先锋潮流视觉语言。

Based in Shanghai TX Huaihai, AKENZ is a pioneering trend buyer store that has become a benchmark in Shanghai’s fashion circle. To refine brand core cognition, the design takes the connection of diverse trend cultures as the core inspiration. The brand letters are disassembled and recombined freely to interpret the unbounded and diverse nature of trend culture. With positive and negative color contrast, it forms a unique and impressive cultural symbol. Regular rectangular lines represent inherent order, while variable letter combinations bring dynamic tension, creating a unique avant-garde visual language integrating order and change.