ART JET LAB
Category
Brand Identity
Year
2023
Client
Gao Jian
Designer
Aaron Zhao
ART JET LAB 是一家专注于国际艺术教育与交流的机构，2023 年完成品牌升级。视觉系统以绿色矩形为核心元素，将「设定条件」与「突破限制」两种看似矛盾的概念融入品牌表达。矩形象征既定的规则与边界，而不断变化的比例、组合与排列，则构建出开放且富有动态的视觉语言，回应艺术教育中探索、实验与无限可能的核心精神。
ART JET LAB is an international art education platform that underwent a brand refresh in 2023. The identity is built around a flexible green rectangle, expressing the relationship between defined structure and creative freedom. While the rectangle represents rules and given conditions, its evolving proportions, arrangements, and compositions create a dynamic visual language that reflects experimentation, exploration, and the limitless possibilities of artistic practice.