groveco

Category

Brand Identity

Year
2023

Client
groveco

Industry

Bakery & Coffee / Trendy Baking

Designer

Aaron Zhao

扎根广州兼具烟火气与创新活力的城市氛围，groveco是主打纯粹本味的新锐烘焙品牌。品牌视觉以温润米色为主色调，复刻新鲜面包出炉的柔和质感，营造质朴治愈的烘焙氛围，传递对天然食材与纯粹口感的坚守。字体采用极简现代无衬线样式，线条干净流畅，平衡传统烘焙底蕴与当代审美，彰显品牌创新突破的创作态度。品牌Icon灵感源自元素周期表，以对物质本质的凝练逻辑，隐喻品牌严苛甄选优质原料、回归食材本真的核心价值，打造兼具质感、温度与识别性的烘焙品牌视觉体系。

Rooted in the innovative urban atmosphere of Guangzhou, groveco is a cutting-edge bakery brand that focuses on original ingredient flavors. The brand adopts warm beige as the main tone, reproducing the tender texture of freshly baked bread and conveying persistence in natural ingredients. The minimalist modern font balances traditional baking craftsmanship and contemporary aesthetics. Inspired by the periodic table of elements, the brand icon symbolizes the strict selection of high-quality raw materials. It interprets the brand’s core value of restoring the original taste of ingredients and builds a warm, textured and highly recognizable visual system for urban bakery.