jieqi hotel
节憩酒店

Category

Brand Identity & Cultural Space Design

Year
2023

Client
jeiqi group

Industry

Hotel/Cultural Space/Slow Life Experience

Designer

Aaron Zhao

节憩是坐落于宁波东钱湖的沉浸式文化酒店，依托CAVE空间理念，打造无需设备加持的纯场景沉浸体验空间。品牌以汉字文化为核心，“节”融合竹节结构、秩序韵律与二十四节气东方底蕴，“憩”主打松弛舒适的旅居体验与慢生活节奏。字体解构为二十个视觉模块呼应节气理念，同时融入五竹五行意象，承载书、画、食、宿、礼五大文化业态，将自然肌理、传统文脉与酒店空间美学相融，塑造极具东方意境的沉浸式文化旅居酒店。

Located in Dongqian Lake, Ningbo, jieqi is an immersive cultural hotel based on CAVE spatial concept, creating device-free immersive experience. Rooted in traditional Chinese culture, the brand integrates solar terms aesthetics and bamboo texture with slow-living hospitality philosophy. The deconstructed font echoes traditional solar terms, while the five-bamboo design corresponds to traditional five-element culture, covering reading, painting, catering, accommodation and etiquette. Combining traditional heritage and modern spatial aesthetics, it creates an oriental-style cultural resort hotel with unique immersive charm.