RELUSH 有时
Category
Brand Identity
Year2024
Clientv
RELUSH
Industry
New Retail & Multi-category
New Consumer Brand
Designer
Aaron Zhao
RELUSH有时立足于新消费、新零售的品牌底层逻辑，布局设计运营、绿植营生、精品咖啡三大业务板块。视觉以品牌字母为核心载体，通过笔画粗细、倾角、形态的可变实验，搭建高识别度的动态字体系统，并对应三大业态做符号延伸解构。其中字母L演化成可伸缩时钟指针，紧扣“有时”时间内核，寓意把握时间节点、从容应对时代与场景迭代，在多元身份切换中持续探索突破。尊重时间流变、主动拥抱变化与自我迭代，构成了整个品牌视觉体系的精神内核。
Rooted in the design logic of new retail and new consumer brands, RELUSH covers three core businesses: design service, plant operation and coffee space. Its visual system revolves around variable letterforms with adjustable stroke weight and slant, forming a distinctive dynamic typographic framework extended from DESIGN, PLANT and COFFEE. The stylized letter L is transformed into scalable clock hands, echoing the brand’s "Sometimes" concept. It symbolizes precise grasp of time, flexible adaptation to shifting eras and scenarios, and continuous self-breakthrough. Respect for time and positive embrace of iteration constitute the soul of the brand’s design philosophy.