溯也
Suy restaurant
Category
Brand Identity
Year
2024
Client
yuqing
Location
Fuzhou
Industry
Localized Western Light Food Catering
restaurant
Designer
Aaron Zhao
溯也Suy是坐落于福州烟台山的创意轻食餐厅，由富有创新思维的95后主理人创立，以西餐料理为基底融合本土口味，打造差异化在地轻食菜品。品牌内核主打松弛治愈的就餐氛围，希望为食客提供卸下压力、悠然享用餐食的空间。视觉设计紧扣轻食业态属性，以西餐沙拉经典草帽碗为核心图形打造品牌ICON，直观强化品类认知，同时提取西式餐厨具作为辅助视觉灵感；主视觉选用天蓝色搭配复古米色，清透蓝天色系传递健康清爽的轻食特质，温润米色烘托复古优雅的暖意氛围，色彩组合完整呼应品牌舒适松弛、自然健康的经营理念。
Suy is a creative light food restaurant located at Yantai Mountain in Fuzhou, founded by an innovative post-95 entrepreneur. It develops distinctive localized dishes by integrating Western cuisine with local flavors. Centered on a laid-back dining atmosphere, the brand aims to offer guests a relaxing retreat from daily fatigue. Its visual identity takes the iconic salad straw hat bowl as the core icon to directly highlight the light food positioning, with Western tableware extended as secondary design elements. The colour palette combines fresh sky blue and vintage beige: the blue represents the healthy and refreshing attributes of light meals, while warm beige delivers retro elegance and a cozy vibe, perfectly echoing the brand’s pursuit of comfort, wellness and relaxed dining experience.