味寻云上 Cloud Top Taste
Category
Brand Identity
Year2022
Client
Cloud Top Taste
Location
Shanghai
Industry
Premium Rice & Agricultural Food
Designer
Aaron Zhao
味寻云上依托上海崇明优质稻米产地禀赋，以“云端之上寻觅食材本味”为核心品牌主张，传递质朴纯粹的东方稻米饮食文化。标识以双粒大米为核心图形直观锚定品类，中英文竖向排版强化视觉记忆点；专属肌理由米部汉字重复排布构成，跳出粮油行业同质化老旧视觉。整体采用米白、浅卡其低饱和大地色系，以克制简约的视觉语言融合东方诗意与现代审美，搭建包含LOGO、产品包装及品牌延展物料的完整视觉体系，精准触达看重食材原生风味与生活质感的品质消费群体。
Cloud Top Taste leverages the superior producing area of Chongming rice in Shanghai, guided by the brand philosophy of tracing original grain flavor above the clouds to inherit authentic oriental rice culture. The logo features two rice grains as the core icon with vertically aligned bilingual logotypes for high recognition. Its exclusive texture is created by repeated Chinese characters with the rice radical, breaking clichéd grain industry visuals. Rendered in low-saturation earth tones, the minimalist system combines oriental artistic conception and contemporary aesthetics, forming a cohesive visual framework across logos, packaging and brand collaterals for quality-focused consumers who value genuine ingredients and refined living.