CARBONHILL
www.carbonhill.ca
Category
Brand Identity
Year
2024
Client:
carbonhill team
Location
Toronto, Canada
Industry
Outdoor Sports Gear E-commerce Platform
Designer
Aaron Zhao
CARBONHILL 是源自加拿大多伦多的户外装备线上买手平台，主营露营、滑雪等专业户外器材。品牌视觉采用黑白基底搭配紫色点缀，视觉符号拆解品牌名称双重内核：以碳纤维编织纹理呼应CARBON，表达装备科技属性与坚固耐用的品质；连绵线性山峦图形诠释HILL，勾勒从城市奔赴山野的户外场景，线条语言同步体现产品轻量化、高灵活度与高品质特性。包装设计深度贯彻可持续循环环保理念，以极简线条与几何图形传递便携轻量化优势，构建兼具硬核专业度与生态责任感的户外品牌视觉体系。
CARBONHILL is an online buying platform for camping, skiing and outdoor gear based in Toronto, Canada. Adopting a black-and-white palette accented with purple, the visual system interprets the brand name in two dimensions: carbon fiber woven textures deliver a tech-forward aesthetic and highlight the sturdiness of equipment, while linear rolling hills visualize the journey from urban areas to wilderness. The streamlined linework echoes the products’ lightweight, flexible and premium features. Its packaging design adheres strictly to circular sustainability principles, using minimal lines and geometric shapes to emphasize portability, establishing a professional outdoor brand image with strong eco-conscious values.