菜市场串串香
Market Skewered Hot Pot
Category
Brand Identity
Year
2024
Client
高建Gao Jian
Location Shanghai
Industry
Sichuan Skewered Hot Pot & Local Catering
Designer
Aaron Zhao
菜市场串串香发源于成都玉林路菜市场，是承载老成都市井烟火气的地标特色串串火锅品牌，2024年正式落地上海，作为川味市井饮食文化的对外输出载体。整套视觉深挖成都本土市集文化内核，提取复古老街招牌字体、竹编座椅、市场塑料收纳筐、编织蛇皮袋等极具在地记忆的市井符号完成视觉建构；色彩选用喜庆高活力的红绿色经典撞色，最大化还原菜市场鲜活热闹的氛围。设计将老成都传统市井意象与现代品牌视觉体系融合，既还原地道川味餐饮的烟火魅力，也诠释了地域美食文化传承与当代创新的设计思考。
Originating from Yulin Road Wet Market in Chengdu, Market Skewered Hot Pot is a landmark Sichuan skewered hot pot brand that embodies authentic Chengdu street culture. It officially launched in Shanghai in 2024 as a representative of Sichuan local food culture. Rooted deeply in Chengdu’s bustling market lifestyle, the visual language adopts down-to-earth local symbols including retro shop sign typefaces, bamboo chairs, market plastic crates and woven sacks. The festive, high-vitality red-and-green colour palette fully restores the lively atmosphere of street markets. By integrating traditional urban folk elements with modern brand systems, the design delivers the raw charm of Sichuan catering and interprets the inheritance and innovative development of regional food culture.