CIAO PICCOLO

Category

Brand Identity

Year
2024

Client 
HANGZHOU CIAO GROUPd

Industry

Lifestyle Dining / Restaurant

Designer

Aaron Zhao

CIAO PICCOLO深耕意式餐饮文化，以源自意大利文艺复兴的罗马柱作为核心视觉符号。设计摒弃建筑硬朗规整的刻板印象，以松弛随性的笔触重构罗马柱形态，融合厚重历史质感与温柔艺术温度，消解建筑的冰冷感，赋予符号鲜活的故事生命力。品牌将罗马柱重塑为跨文化联结的桥梁，传递意大利自在松弛的生活氛围。字体采用专属手写字体，刻意弱化规整的印刷秩序，以不完美的随性笔触诠释生活本真之美，呼应品牌轻松惬意的核心理念。品牌不止于意式美食载体，更旨在都市快节奏中，为人群打造松弛治愈的用餐场景，传递意式自由愉悦的生活方式。

Rooted in Italian catering culture, CIAO PICCOLO takes Roman columns derived from the Italian Renaissance as the core visual symbol. The design reconstructs the form of Roman columns with relaxed strokes, integrating profound historical texture and warm artistic temperament to eliminate the coldness of architecture. Regarded as a bridge of cross-cultural connection, the symbol conveys the casual and relaxed Italian lifestyle. The exclusive handwritten font abandons rigid printing norms and interprets the true beauty of life with unrestrained strokes. More than an Italian catering brand, CIAO PICCOLO delivers a free and pleasant lifestyle, providing urban people with relaxing dining experience and pleasant emotional respite.