DMS burger
达美士汉堡

Category

Brand Identity

Year
2024

Client
九条

Industry

Light Food / Healthy Burger / Trendy Catering

Designer

Aaron Zhao

DMS达美士以「极简中的力量」为核心，重构健康轻食汉堡的品牌视觉。品牌Slogan聚焦美味瞬间，传递年轻化轻食饮食理念。标识融合字母DMS与抽象汉堡几何形态，以上下组合线条模拟面包轮廓，将品牌字母与产品形态一体化，打造高识别专属符号。简约无衬线字体贴合潮流、健康的品牌调性。视觉以大面积留白打造干净通透的视觉基底，搭配标志性品牌绿，直观传递食材天然、健康低脂与环保的品牌核心，构建简约高级且记忆点鲜明的轻食餐饮视觉体系。

Adhering to the core concept of "power in minimalism", DMS Burger reconstructs the visual expression of healthy light food burgers. The brand logo integrates DMS letters with abstract burger geometry to realize the unification of brand symbol and product form. The minimalist sans-serif font fits the trendy and healthy brand positioning. With a large area of blank layout and iconic green accent color, the visual system intuitively conveys the concepts of natural ingredients, low-fat health and environmental protection, creating a simple, advanced and highly recognizable visual system for trendy light food catering.