GMT music park

Category

Brand Identity

Year
2024

Client 
GMT music park

Industry

Music Lifestyle 
Day Coffee & Night Bar

Designer

Aaron Zhao

品牌视觉以音乐电线插头为核心视觉符号，以极简利落的线条构建纯粹、年轻化的音乐视觉语言。插头既是设备与音乐的物理连接载体，也隐喻以音乐为纽带的情感共鸣与人情联结，借用日常常见却被忽略的物件，赋予品牌克制又深刻的记忆点。

画面大面积留白，以纯粹白色体系诠释无限可能性，呼应 Music Park 包容、开放、共生的场地属性。空旷干净的视觉基底如同未落笔的空白画布，容纳自由灵感、音乐创作与情绪释放，塑造松弛、通透、充满想象的音乐生活氛围，构建独属于年轻群体的治愈音乐聚合空间。

The brand core visual adopts the music power plug as the key symbol. Minimal and clean lines convey a pure and youthful musical attitude. The plug acts not only as a physical connection for audio equipment, but also as an emotional bond that links like-minded people through music.

The large-area blank visual system symbolizes infinite possibilities, echoing the inclusive and open attributes of the music park. Like a blank canvas reserved for inspiration, the minimalist and transparent visual atmosphere accommodates free creation and emotional expression, shaping a relaxed, pure and youthful music lifestyle space.