KRT ARCHITECTURE
口日田建筑师事务所
Category
Brand Identity
Year
2024
Client:
Kevin Hsu徐伟翔
Industry
Architecture & Interior Design Studio
Designer
Aaron Zhao
口日田建筑师事务所以7个矩形几何模块为基础单元，依托汉字笔画结构拆解重构“口、日、田”三字，构成简洁利落、充满结构力量感的品牌标识，直观呼应建筑行业理性严谨的专业属性。品牌将务实主义作为核心设计准则，坚持建筑服务于人、功能优先的底层逻辑，不盲从浮夸形式与风格噱头，深耕空间适配性、尺度比例、细节把控与精工落地。标识内部矩形的排布逻辑，完全源于对真实使用需求的深度研判，以解决实际问题为导向，打造兼具实用性与舒适度的空间作品。事务所多年蝉联AD100中国最具影响力建筑与室内设计精英榜单，这份行业认可度，正是其坚守设计本质、持续迭代创新的最好印证。
KRT ARCHITECTURE (Kouritian Architecture Studio) adopts seven rectangular modules as basic units to deconstruct and reorganize the Chinese characters Kou, Ri and Tian by leveraging Chinese glyph structures, forming a minimalist, structural and powerful logomark that echoes the rationality of architectural practice. Pragmatism stands as the studio’s core design principle. It adheres to the people-oriented nature of architecture, prioritizing functionality over superficial stylistic vanity, and focuses deeply on spatial appropriateness, proportional harmony, meticulous detailing and refined construction. The permutation of rectangles in the logo derives from thorough research on practical user demands, problem-solving and comfortable spatial experience. The firm has repeatedly been listed on AD100 China Top 100 Most Influential Architects & Interior Designers, a well-deserved recognition of its persistent pursuit of design essence and iterative innovation.