NINIPAPA
年年爸爸自然烘焙厨房
Category
Brand Identity
Year
2024
Client: Fang Hao
Industry
Natural Handmade Baking
Designer
Aaron Zhao
NINIPAPA年年爸爸自然烘焙厨房以松弛感、潮流感与趣味感为品牌核心设计内核。视觉体系以日常胶带作为标志性创作载体，定制专属可变字体NINI fonts，用不规则、随性无序的字母形态打破传统规整排版范式，以“不完美却足够自信”的设计表达构建胶带字体专属视觉语言。这套充满随性张力的视觉系统，跳出烘焙行业同质化审美，赋予品牌鲜活的年轻化气质，依靠强烈的视觉记忆点快速抓取受众注意力，传递轻松自在的烘焙生活态度。
The brand identity of NINIPAPA Natural Baking Kitchen centers on three core spirits: relaxation, trendiness and playfulness. Adhesive tape is adopted as the signature visual element, paired with a custom variable typeface named NINI fonts. Rejecting rigid conventional typography, the irregular, free-flowing letterforms deliver a design attitude of confident imperfection and build a unique tape-font visual language. Distinct from homogeneous bakery branding, the system endows the brand with vibrant youthful vitality, captures audience attention efficiently and conveys a laid-back lifestyle rooted in handmade baking.