PPSG
泡泡酥格
Category
Brand Identity
Year
2024
Client
Shen Jie
Industry
Light Luxury Baking & Pastry Brand
Designer
Aaron Zhao
PPSG泡泡酥格定位轻奢烘焙品牌，面向追求生活质感、喜爱精致西点，看重细节质感与优雅格调的品质消费人群。品牌标识选用经典衬线字体作为PPSG字母主体，衬线字体细腻的笔画线条与复古装饰细节，充分传递优雅复古氛围，夯实品牌轻奢调性；在字母S上方点缀四芒星符号，具象表达品牌对烘焙原料、制作工艺与成品品质精益求精的执着追求，整体视觉简约高级，精准契合轻奢雅致的品牌定位。
PPSG is positioned as a light-luxury baking brand targeting high-end consumers who pursue quality life and elegant aesthetic preferences. The brand logo takes classic serif typeface as the core element for acronym PPSG. The delicate strokes and exquisite decorative details of serif font convey elegant retro charm and reinforce its light-luxury texture. A four-pointed star is embellished on the top of letter S, symbolizing the brand’s persistent pursuit of premium baking quality and rigorous craftsmanship. ```