Sugi
溯己果蔬汁
Category
Brand Identity
Year
2024
Client:
yuqing
Industry
Healthy Beverage & Bakery
Designer
Aaron Zhao
Sugi溯己果蔬汁是聚焦健康饮品与烘焙的生活方式品牌，名称源自“Superior and Genuine Ingredients”缩写，以优质纯正原料为核心承诺。品牌秉持健康环保理念，精选新鲜天然果蔬，采用先进榨汁工艺完整保留营养与风味；贝果产品则坚守低糖低油标准，富含膳食纤维，构建健康饮食组合。设计以“溯源本真”为核心，通过简约纯粹的视觉语言传递天然无添加的产品特性，让消费者在享受美味的同时，轻松拥抱健康生活，践行“健康是生活基石”的品牌主张。
Sugi fruit and vegetable juice is a lifestyle brand focusing on healthy drinks and bakery, whose name is derived from the abbreviation of "Superior and Genuine Ingredients", emphasizing the core commitment to high-quality and pure raw materials. Adhering to the concepts of health and environmental protection, the brand selects fresh and natural fruits and vegetables, and uses advanced juicing technology to fully retain nutrition and flavor; bagels follow low-sugar and low-oil standards, rich in dietary fiber, forming a healthy diet combination. With "tracing the origin of authenticity" as the core, the design conveys the natural and additive-free product characteristics through simple and pure visual language, allowing consumers to easily embrace a healthy life while enjoying delicious food, and practicing the brand proposition that "health is the cornerstone of life".