Category

Brand Identity

Year
2025

Client 
VANZHONG GROUP 

Industry

Coffee

Designer

Aaron Zhao

h*cafe位于H15 hotel 一楼，旨在打造一个融入日常生活的休闲咖啡空间。品牌视觉以「日常、休闲、松弛」为核心理念，通过机械感的字体与简洁的咖啡壶形象，营造出自然、亲切且富有温度的品牌性格。在品牌字体设计上，以复古打字机质感的衬线字体作为视觉基础，在保留衬线字体特点的同时融入手写的自然感，使字体在优雅与亲和之间取得平衡。在色彩体系中，品牌提取咖啡中的咖色作为核心品牌色，进一步强调品牌「日常」的形象。

Located on the first floor of H15 Hotel, h*cafe aims to create a casual coffee space integrated into everyday life. Centered on “daily, leisure, and relaxation,” the brand combines a mechanical-inspired typeface with a simple coffee pot symbol to express a natural, approachable, and warm personality.The typography is based on a vintage typewriter-style serif font, blending classic serif elegance with handwritten details to achieve a balance between refinement and intimacy. The coffee-inspired brown color palette further reinforces the brand’s everyday and relaxed atmosphere.