Category

Brand Identity

Year
2025

Client 
VANZHONG GROUP

Industry

Designer hotel

Designer

Aaron Zhao

H15 酒店位于陕西神木，其 logo 设计以品牌名称中的核心元素 “H”“1”“5” 为基石，构建出极具辨识度与深刻寓意的视觉符号。在设计上通过将 “1” 与 “5” 安排在字母 “H” 的两个关键点上，构建出一个平衡又和谐的整体形态。不仅突出了品牌名称中的数字元素，更与字母形成了统一的符号感。位置的分布不仅强调了设计的逻辑性，也增强了 logo 的视觉辨识度和记忆点，让每一位看到的人都能记住 H15 酒店。

Located in Shenmu, Shaanxi, H15 Hotel’s logo design is built upon the core elements of its brand name — “H,” “1,” and “5” — creating a distinctive visual symbol with strong recognition and meaningful expression. The design integrates the numbers “1” and “5” into the two key points of the letter “H,” forming a balanced and harmonious overall structure. This approach not only highlights the numerical elements within the brand name but also creates a unified visual language between the letters and numbers. The thoughtful placement enhances the design logic while strengthening the logo’s memorability and visual identity, allowing H15 Hotel to leave a lasting impression on its audience.