LUNAR

Category

Brand Identity & Packaging Design

Year

2025

Client
LUNAR

Industry

New Consumer / Independent Brand / E-commerce Eyewear

Designer

Aaron Zhao

LUNAR以月相周期为核心灵感，融合极简主义与宇宙美学，探寻时间韵律与宇宙秩序的品牌表达。品牌视觉以「地月轨道」为核心视觉锤，通过线条与圆形嵌套重构月球公转轨迹，以理性几何语言转译星球运行的底层逻辑。定制字体采用解构重组设计，打破常规排版形态，强化品牌专属识别。整体取用月球土壤黑白灰单色体系，以层次明度差异塑造高级极简质感，聚焦图文视觉关系，传递克制精致的品牌调性。包装结合理性几何版式与月球原生肌理，将陨石坑、环形山凹凸纹理融入纸面，形成几何秩序与自然肌理的视觉对冲；搭配哑光环保棉纸区分层级，把抽象宇宙符号落地为可感知的材质体验，构建沉浸式的宇宙探索品牌叙事。

Centered on lunar cycles, LUNAR integrates minimalism and cosmic aesthetics to interpret the rhythm of time and universal order. The core visual hammer adopts nested lines and circles to reconstruct lunar orbit logic with rational geometric forms. The deconstructive custom typography breaks conventional layouts and strengthens brand recognition. Adopting a moon-soil inspired monochrome system, the brand delivers an exquisite and restrained temperament through layered gray tones. The packaging combines minimalist geometric layouts with authentic lunar textures. Concave-convex crater textures create visual and tactile contrast with rigid geometry. Mat eco-cotton paper further distinguishes functional levels, transforming abstract cosmic symbols into tangible sensory experience and completing the brand’s immersive exploration narrative.