Seayoo

Category

Brand Identity & Space Visual Design

Year
2025

Client
Seayoo

Industry

Featured Homestay & Innovative Commercial Space

Designer

Aaron Zhao

Seayoo源自汕尾，创新打破酒店与民宿的业态边界，打造全新沉浸式旅居商业形态。品牌从核心符号、字体、色彩与辅助图形四大维度，构建兼具在地辨识度与业态专属属性的完整视觉体系。核心视觉复刻70年代经典酒店菱形钥匙牌，以复古经典载体锚定空间旅居的品牌内核，串联空间与人的联结关系。字体选用改良式博物馆复古字体，平衡传统衬线肌理与现代极简审美，兼具复古质感与高级利落气质。色彩萃取汕尾海岸自然风貌，以海岸灰、落日黄、柚色为主色调，搭配多层海洋系辅助色，打造专属地域色彩体系。模块化辅助插画融合本地自然、建筑与人文元素，可自由拆解组合，适配多场景落地，实现汕尾在地文化的现代化视觉转译。

Originated in Shanwei, Seayoo innovatively breaks the boundary between hotels and homestays to create a new immersive residence business form. The brand builds a complete visual system with industrial attributes and regional recognition through core symbols, fonts, colors and auxiliary graphics. The core visual adopts the retro diamond key card of the 1970s to anchor the brand essence of spatial residence and connect people and space. The optimized museum font balances retro texture and modern aesthetics. The color palette is extracted from the coastal scenery of Shanwei, forming an exclusive regional color system. Modular auxiliary illustrations integrate local humanistic and natural elements, realizing modern visual translation of regional culture with diverse application possibilities.