Seedly
Category
Brand Identity & Product Packaging Design
Year
2025
Client:Seedly
Industry Sports Nutrition Supplement / Protein Bar
Designer
Aaron Zhao
Hugo He
Seedly创立于2025年，聚焦专业蛋白质营养补充赛道，以颠覆性配方重构运动后蛋白补给解决方案。产品搭载自研营养体系，精准契合力量训练后肌肉高效合成窗口期，同时填补正餐之间的营养空缺，单支55g蛋白棒内含20g优质蛋白质为核心硬核卖点。 整套品牌视觉以量化数据为表达主线，直观传递配方科学性与产品底气。定制字体围绕“能量填充”功能属性打造，字形圆润饱满、笔画厚重扎实，视觉上模拟能量充盈后的肌体饱满状态，把活力补给、身体激活的产品内核直接转化为字体语言。视觉版式运用20/55色块分割比例对应净含量与蛋白含量，跳出传统运动补给品保守陈旧的视觉范式，赋予产品潮流生活方式属性。包装采用九宫格数字矩阵作为核心版式，数字不再只是营销卖点标签，更作为品牌科学配比精神的视觉载体，背后承载研发团队对蛋白含量、碳水配比等参数的反复测算与严苛打磨，全方位诠释品牌精准量化、严谨专业的营养研发理念。Founded in 2025, Seedly specializes in protein nutritional supplements and reinvents the logic of post-workout protein replenishment with innovative formulas. Supported by an advanced nutritional system, its protein bars perfectly fit the muscle synthesis window after strength training and make up for nutritional deficits between main meals, with 20g protein per 55g bar as the core highlight. The brand design centers on quantifiable numerical advantages to demonstrate confidence in ingredients and formulas. The custom typeface features rounded, solid strokes that visually evoke the sense of energy filling the body, turning the functional concept of vitality boost and physical activation into an intuitive typographic symbol. A 20/55 colour-block ratio is adopted to mark the protein weight versus total net weight, breaking the dated aesthetic of conventional protein snacks and positioning the product as a trendy lifestyle item. The packaging layout adopts a 9-grid numerical matrix. Figures serve far more than promotional selling points — they interpret the brand’s pursuit of precise nutrition and rigorous formula iteration. Every digit results from countless rounds of optimization on protein dosage and carbohydrate proportion, fully embodying Seedly’s scientific, data-driven philosophy of nutritional supplementation.