force mate
Category
Brand Identity
Year
2026
2026
Client
force mate lab
force mate lab
Industry
Energy boost / Sports products
Designer
Aaron Zhao
force mate 是一个以天然柠檬酸为核心的营养型食品品牌。设计从产品的营养构成出发，将功能信息转化为具有识别性的视觉语言，建立产品属性与品牌形象之间的联系。
品牌字标以简洁的衬线字体为基础，通过字形比例与细节对比形成理性、现代的视觉气质。其中，圆形的 O 呼应柠檬切面的形态，成为字标中的视觉焦点。核心图形则借鉴饼形图的结构，将天然柠檬酸、天然矿物质与膳食纤维转化为三个视觉单元，在呈现产品信息的同时，建立品牌独有的图形识别。 柠檬黄作为核心品牌色，强化产品与柠檬酸之间的关联。包装保留咖色纸张的原有色调，仅通过必要的文字与图形完成信息表达，使材料本身成为品牌视觉的一部分。
通过字体、几何图形、色彩与材料的协同，Force Mate 建立了一套克制而统一的品牌视觉系统，让营养信息成为品牌识别的起点。
Force Mate is a nutrition-focused food brand centered on natural citric acid. Rooted in the product’s nutritional composition, the design translates functional information into distinctive visual language, linking product attributes to brand identity.
The brand logotype is built on a concise serif typeface. Rational and contemporary aesthetics are achieved through proportional and detailed contrast across letterforms. The circular "O" echoes the cross-section of a lemon, serving as the logotype’s visual anchor. The core graphic draws from pie chart structures, converting natural citric acid, natural minerals and dietary fibre into three visual modules. It communicates product information while forming a proprietary brand graphic mark.
Lemon yellow is adopted as the primary brand colour to reinforce the connection between the product and citric acid. The packaging retains the raw tone of kraft paper, conveying information only with essential text and graphics, letting the material itself become part of the brand identity.
Through the integration of typography, geometric forms, colour and materials, Force Mate develops a restrained and cohesive brand visual system, where nutritional information acts as the foundation of brand recognition.