Mini Gallery

Category

Brand Identity & Space Visual Design

Year
2026

Client
Mini Gallery

Industry

Art Gallery / Contemporary Art Space / Visual Exhibition

Designer

Aaron Zhao
Hugo He

坐落于广州天河CFC的Mini Gallery，并非对传统画廊的尺度缩减，而是对当代展览结构的全新重构。品牌「MINI」释义为开放可延展的语义系统，适配多元艺术主题的持续创作与呈现。设计打破西式横向排版惯性，引入东方纵向文字秩序，重塑阅读路径，将线性信息接收转化为有节奏、有方向的空间体验。字母脱离单纯的文字属性，成为可拆解、重组的空间结构单元。品牌标识无固定形态，可适配多媒介自由演变，构建高延展性视觉系统，以尺度收缩与结构重塑，让观看回归人与艺术内容的纯粹联结。

Located in Tianhe CFC, Guangzhou, Mini Gallery redefines the exhibition structure rather than simply reducing traditional gallery dimensions. The brand name forms an open and extendable semantic system for diverse exhibition themes. Breaking the conventional horizontal layout, the design adopts vertical oriental text order, transforming linear reading into rhythmic spatial experience. Letters are shaped into decomposable and recombined structural units. The flexible logo system adapts to diverse scenarios with strong scalability. Through dimensional contraction and structural reconstruction, the brand returns to the direct and pure connection between viewers and artistic content.