Shenyejian Matcha
生野间抹茶
Category
Brand Identity
Packaging Design
Year
2026
Client
Shenyejian Matcha
Industry
Chinese Premium Daily‑use Matcha
Designer
Zhongpeng Zhao
生野间是一个专注于高品质日常中国抹茶的品牌，希望将优质抹茶融入日常，让饮茶成为亲近自然的片刻。设计从真实的树枝出发，通过拼搭构建品牌字体与插画，保留枝条自然的弯曲、分叉与拼接痕迹。插画捕捉风吹草动、雨滴落下、水波舒展等自然的动态瞬间，并融入茶碗、茶筅等饮茶器物，让自然与日常在同一套视觉语言中相遇。包装背景提取自然动态中瞬间显现的肌理，以流动的绿色、朦胧的光影呈现鲜活的生命感；同时以 85 与 95 标识不同的抹茶浓度，配合绿色的深浅变化，让口味差异形成直观的视觉感受。从树枝的形态到自然的流动，生野间将对细微生机的感知，融入每一杯中国抹茶。
Shenyejian Matcha is a brand focused on high‑quality everyday Chinese matcha. It aims to integrate fine matcha into daily life and turn tea‑drinking into a moment of connection with nature. Drawing from real tree branches, the design assembles brand typography and illustrations, retaining branches’ natural curves, forks and joint traces. The illustrations capture dynamic natural moments such as swaying grass, falling raindrops and rippling water, combined with tea‑making utensils including tea bowls and chasen, uniting nature and daily life within one visual language. The packaging background adopts textures glimpsed in natural movements. Flowing greens and soft hazy light deliver a vivid sense of vitality. Concentrations 85 and 95 mark different matcha strengths, with varying green shades to render flavour differences visually intuitive. From branch forms to natural fluidity, Shenyejian Matcha embeds perception of subtle vitality into every cup of Chinese matcha.