cocotreeco
Category
Brand Identity
Year
2024
Client
on step 一尺花园
Industry
Natural Coconut Water Beverage
Location
Shanghai
Designer
Aaron Zhao
cocotreeco源自越南天然优质椰子水产品牌，视觉系统以蓝色椰子树作为核心识别符号，用澄澈蓝色寓意饮品天然纯粹、清爽质朴的产品特质。品牌名称采用不规则海浪形态字体，直观营造滨海度假氛围，让观者沉浸式感受海岸的松弛感。整体字体融入复古打字机风格，既表达对传统匠心工艺的致敬，也传递品牌坚守天然本味的产品执念。整套视觉将具象图形与特色字体系统结合，完整塑造清新原生态的高品质品牌气质，打造具备高辨识度的专属视觉记忆点。
Cocotreeco is a premium natural coconut water brand originating from Vietnam. Its core brand mark is a blue coconut tree, whose cool blue tone symbolizes the fresh, pure and unadulterated attributes of the beverage. The brand logotype adopts irregular wave-shaped letterforms to evoke an immersive coastal atmosphere. Integrated with vintage typewriter typography, the design pays tribute to traditional craftsmanship and reflects the brand’s persistent pursuit of natural quality. By perfectly combining figurative iconography and stylized fonts, the visual system accurately delivers the brand’s fresh, natural and high-end positioning, delivering a distinctive and impressive visual experience for audiences.