① design
② art
③ information
CARBON HILL
year:2024
client:CARBONHILL Lion
CARBONHILL is from Toronto, Canada. It is an online buyer shopping platform mainly engaged in camping, skiing and outdoor equipment. The main body uses black
and white color schemes and is embellished with purple, presenting a sense of simplicity. The design incorporates the brand's carbon fiber weaving element, which
not only reflects a modern sense of technology but also shows the sturdiness and durability of the product. At the same time, the continuous imagery of hills is also
integrated, presenting a scene of moving from the city to the hills. The linear presentation also reflects the lightweight, high-quality, flexible and sustainable characteristics
of the product. In terms of packaging design, it emphasizes the substantial content of the product and the concept of sustainable recycling and environmental protection,
and conveys the portable and lightweight characteristics of the product through simple lines and geometric figures.
CARBONHILL 源自加拿大多伦多，主营露营、滑雪及户外装备的线上买手购物平台。主体采用黑白配色，以紫色点缀，尽显简洁之感。设计中融入了品牌的
CARBON 碳纤维编织元素，既体现出现代科技感，又展现出产品的坚固耐用。同时，还融入了山丘 HILL 连绵的意象，呈现从城市迈向山丘的场景，线条化的呈现方式同样
体现了产品的轻量化、高质量、灵活性以及可持续性。在包装设计方面，强调产品实质内容与可持续循环的环保理念，通过简洁的线条和几何图形传达产品的便携轻量化特性。