① design
② art
③ information
cocotreeco
year:2024
client:一尺花园on step
award:
Hong Kong Comtemporary Design Awards Bronze Award 第六届香港新锐当代设计奖铜奖
2024 InAward Brand Design SELECTED InAward小红书设计大赛
Cocotreeco, a high-quality natural coconut water brand from Vietnam, has a blue coconut tree as the core of its brand logo,
which has become a prominent symbol of brand identity.The blue coconut tree symbolizes the freshness and nature of the
product, highlighting its innocence and simplicity. The overall design incorporates the retro typewriter typeface style, which
aims to express respect and respect for the classic craft tradition, while highlighting the brand's persistent pursuit of natural quality.
Through the perfect combination of visual symbols and font style, this design accurately conveys the fresh, natural and high-quality
image of Cocotreeco brand, bringing consumers a unique and unforgettable visual experience.
Cocotreeco源于越南的优质天然椰子水品牌，其品牌标志以一颗蓝色的椰子树为核心，成为品牌识别的显著符号。蓝色调的
椰子树象征着产品的清新与天然，凸显出其纯真与质朴的特质。品牌名称“Cocotreeco”以不规则海浪字体呈现，巧妙营造出
一种海边的氛围，使读者仿佛身临其境，沉浸于海滩的宁静与广阔之中。整体设计融合了复古打字机字体风格，旨在表达对
经典工艺传统的敬意与尊重，同时彰显品牌对自然品质的执着追求。通过视觉符号与字体风格的结合，精准传达出Cocotreeco
品牌的清新自然、高品质形象，为消费者带来独特且难以忘怀的视觉体验。