① design
② art
③ information
DMS达美士
year:2024
client:DMS 达美士DAMEISHI
DMS is a fashion burger restaurant opened in Chengdu, the owner is a post-00 entrepreneur, with young people's momentum and creativity into the catering.
The owner serves his own American steak burger, which has its own style and taste. In brand design, DMS incorporated the three letters of the brand name into
the shape of the burger. The "D" is the bread on the top of the burger, the "M" stands for the Patty and sandwich in the middle, and the "S" is the green vegetable
on the bottom. The design is intuitive, and when you see the logo, you can associate it with a burger, which is impressive. DMS color scheme is very bold, choose
lively green as the main tone. Green not only echoes the vegetables in the hamburger, making people feel fresh and healthy ingredients, but also makes the brand
stand out in many hamburger stores, highlighting the brand's youthful vitality and sense of trend.
DMS是开在成都的潮流汉堡店，老板是位00后创业者，带着年轻人的冲劲与创意投身餐饮。这家店主打专属美式牛排汉堡，做法和口味都有独特之处。品牌设计
上DMS把品牌名的三个字母融入汉堡造型。“D”是汉堡上层的面包，“M”代表中间的肉饼和夹层，“S”则是底部的绿色蔬菜。这样的设计很直观，看到标识就能联想
到汉堡，让人印象深刻。DMS的配色十分大胆，选用活泼的绿色作为主色调。绿色不仅和汉堡里的蔬菜呼应，让人感觉食材新鲜、健康，还让品牌在众多汉堡店
中显得与众不同，彰显出品牌的青春活力与潮流感。