① design
② art
③ information
GMT MUSIC PARK
year:2024
client:GMT music park
GMT music park is determined to create a third space for young people who love music, which can be regarded as a utopia for contemporary people. It enables people to get away from the fast
pace of the city and listen to each other through music. With coffee during the day and wine at night, it welcomes like-minded people. With music accompanying, every drink is filled with happiness.
The brand design takes the music wire plug as the main element, using simple line outlines to convey a pure attitude towards music. The wire plug is not only a connection medium between music
and equipment, but also implies the emotional connection between people linked by music. It is also an item that the audience comes into contact with every day in daily life but is often forgotten.
The extensive use of white in the brand design symbolizes unlimited possibilities and blank space for leaving room for imagination. It also corresponds to the concept of MUSIC PARK, being inclusive
and integrated, empty yet full. It provides a space for free creation and imagination, just like a blank canvas waiting for the splashing of musical inspiration.
GMT music park 立志为热爱音乐的年轻人打造第三空间，堪称当代人的乌托邦。它能让人们摆脱都市快节奏，通过音乐相互倾听。日咖夜酒，欢迎志同道合者；音乐相伴，每一杯饮品都充满快乐。
品牌设计以音乐电线插头为主元素，用简洁的线条轮廓，传递纯粹的音乐态度。电线插头不仅是音乐与器材的连接媒介，更寓意着人与人之间以音乐为纽带的情感关联，也是受众日常每天都会接触的物品，
缺经常被遗忘。品牌设计中大量白色的运用，象征着无限可能留白空间，也对应了MUSIC PARK的概念，包容且融合，空旷且饱满，为提供了自由创作和想象的空间，如同一块等待音乐灵感挥洒的空白画布。