① design
② art
③ information
groveco
year:2022
client:groveco 谷馥
In Guangzhou, a city full of fireworks and innovative energy, the groveco bakery brand has emerged in the field of baking with its unique design concept.
The color application is beige. Beige, soft and warm, like the light shine of freshly baked bread, giving people a warm, rustic feeling. This hue not only
creates a comfortable and comfortable baking atmosphere, but also conveys the brand's respect for the original taste and pure taste of the ingredients,
so that customers can feel the purity and peace of mind from nature while tasting delicious. The font design is very modern, simple and smooth lines, without
too much complicated decoration, perfectly in line with the current pursuit of simple aesthetic trend. The use of modern fonts shows the brand's fashion and
innovation, but also reflects groveco's determination to explore and break through on the basis of traditional baking techniques, find a balance between classic
and modern, and bring customers a new baking experience. The design inspiration of the brand icon is derived from the periodic table of elements, which
is a highly condensed description of the basic elements of the physical world, representing purity and essence. groveco takes this as inspiration and cleverly
integrates it into the brand icon design, which means that the brand strictly selects the baking ingredients, only the purest and highest quality ingredients,
and is committed to presenting the most authentic baking products for customers, so that every bite can taste the original taste of the ingredients,
highlighting the pure core value of the brand.
在广州这片充满烟火气与创新活力的城市，groveco 烘焙品牌以其独特的设计理念，在烘焙领域崭露头角。色彩运用上选用了米色。米色，柔和而温暖，就像
刚出炉的面包散发的淡淡光泽，给人以温馨、质朴的感觉。这种色调不仅营造出舒适惬意的烘焙氛围，更传递出品牌对食材本味与纯粹口感的尊重，让顾客在
品尝美味的同时，感受到那份源自自然的纯粹与安心。字体设计极具现代感，简洁流畅的线条，无过多繁杂装饰，完美契合当下追求简约的审美潮流。
现代字体的运用，展现出品牌的时尚与创新，同时也体现出 groveco 在传统烘焙工艺基础上不断探索与突破的决心，在经典与现代之间找到平衡，为顾客带来
全新的烘焙体验。品牌 icon 的设计灵感源自元素周期表，元素周期表是对物质世界基本元素的高度凝练，代表着纯粹与本质。groveco 以此为灵感，将其巧妙
融入品牌 icon 设计中，寓意着品牌对烘焙原料的严格筛选，只选用最纯粹、最优质的食材，致力于为顾客呈现最原汁原味的烘焙产品，让每一口都能品尝到食
材的本真味道，凸显品牌纯粹的核心价值。