① design
② art
③ information
H15 HOTEL
year:2025
client:万众集团
H15 Hotel is located in Shenmu, Shaanxi, a land full of historical heritage. Its logo design is based on the core elements "H", "1", and "5" in the brand name,
constructing a highly recognizable and profoundly meaningful visual symbol.
In Shenmu, Shaanxi, this city thrives due to its coal resources and has a profound historical and cultural heritage. Every corner of it contains the development
context from germination to prosperity, just as the concept conveyed by the H15 Hotel logo. Placing "1" in the upper - left corner is like Shenmu starting from
its ancient history and embarking on a journey of vigorous development, symbolizing the starting point and an upward momentum. Just as Shenmu has
gradually developed from an ancient commercial town into a modern energy city, it is full of infinite potential and hope. And the "5" in the lower - right corner is
just like the glorious achievements Shenmu has obtained through years of precipitation, representing the balance of stability and conclusion. It implies that the
hotel can also provide guests with a consistent high - quality experience at the end of the service.
By skillfully arranging "1" and "5" at two key points of the letter "H", a balanced and harmonious overall form is constructed. This not only highlights the numerical
elements in the brand name but also forms a unified symbolic sense with the letter. The distribution of positions not only emphasizes the logic of the design but
also enhances the visual recognition and memorability of the logo, allowing everyone who sees it to easily remember H15 Hotel.
H15 酒店坐落于陕西神木这片充满历史底蕴土地上，其 logo 设计以品牌名称中的核心元素 “H”“1”“5” 为基石，构建出极具辨识度与深刻寓意的视觉符号。
在陕西神木，这座因煤炭资源而繁荣，又有着深厚历史文化积淀的城市，每一处角落都蕴含着从萌芽到兴盛的发展脉络，正如 H15 酒店 logo 所传达的理念。将 “1”
置于左上角，宛如神木从古老的历史中起步，开启蓬勃发展的征程，象征着起点与向上的动势。就如同神木从古代的商贸重镇，逐步发展成为现代化的能源城市，
充满着无限的潜力与希望。而右下角的 “5”，恰似神木历经岁月沉淀所取得的辉煌成就，代表着稳固与收尾的平衡。它寓意着酒店在服务的终点，也能给予宾客始终如一的优质体验。
通过巧妙地将 “1” 与 “5” 安排在字母 “H” 的两个关键点上，构建出一个平衡又和谐的整体形态。不仅突出了品牌名称中的数字元素，更与字母形成了统一的符号感。
位置的分布不仅强调了设计的逻辑性，也增强了 logo 的视觉辨识度和记忆点，让每一位看到的人都能轻易记住 H15 酒店。