① design
② art
③ information
helau
year:2023
client:HELAU
Helau is a unique fashion neutral clothing brand, always adhering to the concept of "fashion wear, no gender boundaries", breaking the traditional gender
dress restrictions, for the pursuit of personality and comfort people to provide both fashion sense and practical clothing. In terms of color application,
Helau boldly adopts the classic black, white and gray as the main tone. Black mysterious deep, highlighting cool sense and personality; White pure and simple,
showing simple atmosphere; Grey understated calm, balance the overall vision. Occasionally dotted with green, add a touch of vitality and vitality to the whole,
as in the steady fashion tone injected smart notes, so that the clothing in the simple without losing the bright spot, easily attract the eyes of fashion lovers.
The brand logo takes the letter "H" as the prototype for a unique transformation. Through clever line processing and structural reshaping, the original static letters
are endowed with a dynamic sense, as if they are constantly moving and changing, symbolizing the brand's never-ending spirit of exploration of the trend, as well
as its determination to continue to innovate and break through itself in the fashion field. This dynamic logo is not only easy to identify, but also becomes a visual
symbol of the unique style of the Helau brand, so that consumers can remember the brand at a glance, highlighting the brand's trend attitude and personality charm.
Helau是一个别具一格的潮流中性服装品牌，始终秉持“潮流实穿，无性别界限”的理念，打破传统性别着装限制，为追求个性与舒适的人们提供兼具时尚感与实用性的
服装。在色彩运用上，Helau大胆采用经典的黑白灰作为主色调。黑色神秘深邃，彰显酷感与个性；白色纯净简洁，展现简约大气；灰色低调沉稳，平衡整体视觉。
偶尔点缀的绿色，为整体增添一抹生机与活力，如同在沉稳的时尚基调中注入灵动的音符，使服装在简约中不失亮点，轻松吸引潮流爱好者的目光。品牌logo以字母“H”
为原型进行独特变形。通过巧妙的线条处理与结构重塑，原本静态的字母被赋予动态感，仿佛在不断运动、变化，象征着品牌对潮流永不止步的探索精神，以及在时尚
领域持续创新、突破自我的决心。这个极具动感的logo不仅易于识别，更成为Helau品牌独特风格的视觉象征，让消费者一眼就能记住品牌，彰显品牌的潮流态度与个性魅力 。