① design
② art
③ information
Lunar
year:2025
client:Lunar
LUNAR takes the lunar cycle as its core, creating a visual system that embodies minimalism and cosmic aesthetics. The poetry of lunar phases coexists harmoniously with the rationality
of geometry—drawing inspiration from the periodic changes of the moon, it explores the expression of "the rhythm of time" and "the order of the universe" within the brand context.
Its visual hammer, the "Earth-Moon orbit" symbol, compresses the moon’s orbital path from 3D space into an ordered 2D graphic through nested sets of lines and circles.
The contrast between line lengths and sphere sizes implicitly embodies the proportional relationship between orbit radius and planetary volume, translating the underlying logic of
planetary physics through a rational design approach.
LUNAR以lunar cycle月相周期为核心，打造具极简主义与宇宙美学的视觉系统。月相的诗意与几何的理性共生，以月球的周期性变化为灵感源点，探索“时间的韵律”与“宇宙的秩序”
在品牌语境中的表达。 视觉锤“地月轨道”符号通过多组线条与圆形的嵌套，将月球公转的轨迹从三维空间压缩为二维平面的秩序化图形，线条的长度与球体对比，暗含轨道半径与
星球体量的比例关系，以理性的设计手法转译星球物理的底层逻辑。