① design
② art
③ information
Mood Board
year:2025
client:ZRD
The Mood Board is a common design tool in the field of design. Its concept dates back to the early 20th century in the advertising and design industries, but it evolved into a systematic tool in the 1950s-60s. By integrating images, graphics, colors, texts, materials and other elements, it conveys specific emotions, atmospheres and styles.
The Mood Board 2026 Calendar will make its debut globally with 360. Centered around metal loose-leaf binders, this loose-leaf calendar restructures the presentation of the Mood Board carrier, endowing it with the interactive attribute of "detachability and reconfigurability".We adhere to the design concept of "randomness coexisting with possibility" throughout: the loose-leaf structure allows free arrangement of page order, the flexible connection of metal binders breaks the linearity of time, and the collision of style elements injects possibility into this "randomness". Each reorganization is a potential burst of creativity.More than a time-recording tool, it is an interactive visual experiment manual. It invites you to customize your own time aesthetics through the opening and closing of metal binders and the collision of styles, turning the "uncertainty" of every day into an anchor for inspiration.
Mood Board是设计中常用的设计工具，概念可追溯至20 世纪初期的广告和设计行业，但真正形成系统化工具则是在1950-60 年代，通过整合图像、图形、色彩、文字、材料等元素，
传达某种特定的情绪、氛围和风格。Mood Board 2026 Calendar也将会在2025 Award360 首次对外，这款活页日历以金属活页扣为结构核心，重构Mood Board载体的呈现形式，
赋予“可拆解、可重组”的交互属性。我们将「随机性与可能性并存」的设计理念贯穿始终：活页结构可自由编排页面顺序，金属扣的灵活串联打破时间的线，风格元素的碰撞则为这种
“随机”注入可能性，每一次重组都是一次创意迸发的可能。不止是记录时间的工具，更是可互动的视觉实验手册，邀你在金属扣的开合、风格的碰撞中，定制属于自己的时间美学，
让每一天的“不确定性”都成为灵感的锚点。