① design
② art
③ information
NINIPAPA
year:2024
client:房浩
award:
Award360年度商业品牌设计入围
Shortlisted for Award360 Annual Commercial Brand Design
The core concepts of the brand design of NINIPAPA Natural Baking Kitchen by Niannian's Father revolve around relaxation, trendiness and fun.
For the presentation of the logo, the unique element of adhesive tape is ingeniously used to create it. A set of changeable English letters named NINI fonts is meticulously designed.
With their irregular and disordered forms, they abandon the traditional perfect typesetting paradigm and display the characteristics of being imperfect yet extremely confident,
forming an extremely distinctive typesetting design language of adhesive tape fonts. This has injected unique vitality and charm into the brand, enabling it to stand out among numerous
competing products, quickly attract the attention of consumers and arouse their strong curiosity and longing for the unique concepts and products contained in the brand.
NINIPAPA年年爸爸自然烘焙厨房的品牌设计核心概念围绕松弛、新潮与趣味展开。
在标识呈现上，巧妙运用胶带这一独特元素打造而成。精心设计的一套名为 NINI fonts 的可多变英文字母，以其不规则、无秩序的形态，摒弃传统的完美排版范式，展现出不完美却又
无比自信的特质，形成了极具个性的胶带字体排版设计语言，为品牌注入了别具一格的活力与魅力，使品牌在众多竞品中脱颖而出，能够迅速吸引消费者的目光，引发他们对于品牌所
蕴含的独特理念和产品的强烈好奇与向往。