① design
② art
③ information
O!BURGER!
year:2024
client:Jojo
O! BURGER! Sounds like the name, who can resist the temptation of hamburger? As a label of the current trend food,
the ingredients and preparation methods of the burger are constantly evolving, and the core is still the wagyu beef Patty
and freshly baked bread. Therefore, in order to prepare for O! BURGER! In the creative process of brand design, we
finally chose to use the simplest and irregular letters full of plane dynamics as the main design element.Burger is Burger:
uncomplicated, accessible and popular.We present the arrangement in terms of the fanatical love of the burger devotees.
The letters are interlaced, the typography is ordered in disorder, and the image of a small hamburger monster is finally
integrated, conveying a relaxed and free visual design concept that is not bound.
O! BURGER! Located on the edge of cpi Lake, facing the lake and planting on the back, surrounded by natural plants,
the packaging design uses recyclable pulp andkraft paper and other environmentally friendly materials, environmental
protection and printing savings, which have become an important visual symbol in the design and an important part of
the brand gene.
O!BURGER!音同其名，谁能拒绝汉堡的诱惑呢？作为当下潮流美食的标签，汉堡的配料和制作方法不断演变，核心依旧
是和牛的牛肉饼、现烤的面包。因此在为O!BURGER!品牌设计的创思过程之中，我们最终选择了使用最为简单的且不规则
充满平面动态的字母作为设计元素主体。Burger就是Burger：不复杂，易接受，受欢迎。我们把汉堡信徒们对于汉堡狂热
的喜爱，作为排列的呈现方式。字母交错混杂，排版在无序中有序，最终整合出一只汉堡小怪物的形象，传达轻松自由的
不被束缚的视觉设计理念。
O!BURGER!落地成都麓湖cpi湖边，面湖背植，被自然植物所包围，包装设计上采用了可回收纸浆和牛皮纸等环保材料也，
环保和印刷节约，成为设计中重要的视觉符号，成为品牌基因中重要发部分。