UNIT³LAB energy beer
第三单元实验室能量啤酒
Category
Brand IdentityYear
Industry
Energy Beer & Alcohol Beverage Packaging
Designer
Ying Meng
Aaron Zhao
UNIT³LAB直译为第三单元，品牌将上标数字³作为核心视觉符号，打造具有先锋探索属性的实验性视觉实验室。辅助视觉以“三位一体”符号做信息可视化表达，对应身体、思想、精神三者合一的精神内核。设计深挖数字3、33与人体的内在关联，溯源印度瑜伽昆达里尼能量理论：蛰伏于脊柱底端的昆达里尼生命本源能量，可通过瑜伽修行向上引导至脑部完成觉醒。
UNIT³LAB means Unit Three, which incorporates the symbolic element of superscript 3 to build an independent and experimental visual laboratory. Its secondary visuals visualize the trinity concept, representing the unity of body, mind and spirit. The design explores the hidden symbolic meaning of number 3 and 33 within the human body, referencing the Indian yogic theory of Kundalini energy. Believed to be the primal life force, Kundalini coils at the base of the spine and can be awakened and lifted upward to the brain via yoga practice.