① design
② art
③ information
PPSG
year:2024
client: Shen Jie
PPSG is positioned as a light - luxury baking brand. It targets consumers who pursue quality of life and enjoy delicate baked goods.
These consumers pay attention to details and advocate an elegant style.In terms of visual presentation, serif fonts are chosen as the
main element of the brand logo "PPSG". The delicate lines and elaborate decorations of serif fonts convey the brand's elegance and
retro charm, enhancing the light - luxury texture. A four - pointed star is dotted above the letter "S", further expressing the unremitting
pursuit of baking quality.In terms of color, the Maillard - inspired brown series is used as the main color, symbolizing quality. It is paired
with soft secondary colors such as earth tones, which not only show the warmth and allure of baked goods.
PPSG泡泡酥格定位轻奢的烘焙品牌。面向对生活品质有追求、乐于享受精致烘焙的消费群体，他们注重细节、崇尚优雅格调。在视觉呈现上，选择衬线字体作为品牌标识 “PPSG” 的主元素。
衬线字体的细腻线条与精致装饰，传递出品牌的优雅与复古韵味，强化轻奢质感。字母“S”上方点缀四芒星，进一步传达对于烘焙品质的不懈追求。
色彩方面以美拉德棕系作为主色调，象征品质，搭配大地色系等柔和的辅助色，既展现烘焙食品的温馨诱人。