① design
② art
③ information
PROVOKA
year:2022
client: PROVOKA兆半
PROVOKA founded in Shanghai in 2021, presents contemporary women'sdiverserich and sharp image while reducing customerstime and space costs.
The brand concept"the original identity is singular while there are countlessavatars"not only represents the functionality of the product itself but also reflects
the multiple urbar identities of the target customer group PROVOKA focuses on developing pioneering flexible,intelligentand multi-functional products
bringing a unique wearing experience to the target customers and becoming the first choice for people with multiple identities and lifestyles.
PROVOKA兆半2021年成立于中国上海，以精简客户时间及空间成本为创作导向。通过精致剪裁，优化人体比例，以变幻的解构设计，呈现都市人多元、充沛、
先锋的形象。品牌理念“本尊单数分身无数”代表产品一衣多穿的功能性且对应群体身份的多样性。都市人，一天内，需多次转换生活场景。为适配快速变化的场景与节奏，
PROVOKA着力研发先锋、灵活、智能的多功能产品，为多元生活、多重身份人群带来独一无二的穿着体验。