① design
② art
③ information
RELUSH有时
year:2024
client: 有时 RELUSH有时 RELUSH
the brand design concept of RELUSH is deeply rooted in the profound interpretation of brand concepts, originating from the brand design logic and core concepts of new ecology,
new retail, and new consumer products. Centering around the three core products of Sometimes Design, Sometimes Planting and Operating, and Sometimes Coffee and their
operational logics, we are constantly exploring and changing to discover the infinite possibilities of letters in terms of thickness, slant, and strokes. Through the six letters of RELUSH
and their extended letters, we have built a unique and highly recognizable creative system. At the same time, extending from DESIGN, PLANT, and COFFEE, with concepts as the core
and specific branch industries as elements, a unique brand visual concept integrating words and combinations has been formed.
The transformed English letter "L" is used as the hour hand and minute hand of a clock, which has variability and extensibility. In the concept of "sometimes", this design implies accurately
perceiving every minute and second in the long river of time. It symbolizes that no matter how the times change or how the space transforms, we can all, by precisely controlling time,
bravely embrace the multiple switches of our identities, explore the unknown with a fearless attitude, and unfold the infinite possibilities of life to achieve transcendence and iterative updates.
This respect for time and active embrace of changes are precisely the soul of the brand design concept of RELUSH.
有时 RELUSH 品牌设计理念深植于对品牌理念的深刻解读，源自新生态、新零售及新消费品的品牌设计逻辑与核心概念。围绕有时设计、有时植营、有时咖啡三大核心产品及其运营逻辑，
我们在持续的变化与探索中，挖掘字母在粗细、倾斜、笔画方面的无限可能。通过对 RELUSH 六个字母及其延展字母，构建起一套独具一格且极具辨识度的创意体系。同时，由 DESIGN、
PLANT、COFFEE 延展而来，以理念为内核，以具体分支产业为元素，形成了文字与组合融合的独特品牌视觉概念。
英文字母 L 的变形化作时钟的时针和分针，其具备可变性与延展性。在“有时”的概念中，这一设计寓意着于时间长河里，精准洞悉每一分每一秒。它象征着无论时代怎样更迭、空间如何转换，
我们皆能凭借对时间的精确把控，勇敢迎接身份的多元切换，以无畏之姿探索未知，绽放生命的无尽可能，达成超越与迭代更新。这种对时间的尊重和对变化的积极拥抱，
正是有时 RELUSH 品牌设计理念的灵魂所在。