① design
② art
③ information
Seedly
year:2025
client:Seedly
Seedly focuses on protein nutritional supplementation, and its protein bars reshape the logic of protein supplementation through innovative breakthroughs. Relying on a breakthrough
nutritional system and formula design, it accurately matches the efficient synthesis threshold after strength training while filling the nutritional gap outside three meals—among which
"20g protein" is the core energy solution. The brand design centers on highlighting numerical advantages to convey the brand’s confidence in itself and its ingredients. The font design
is anchored to the "energy supplementation" function: the round and full font shapes simulate the sense of physical fullness after energy infusion, while the solid strokes are like energy
carriers. It integrates the appeal of "supplementing vitality and activating the body" into the visual design, making the font an intuitive symbol of the brand’s functions. At the same time,
the brand integrates supplementary food into lifestyles in a trendy way, adopting a "20/55" color block ratio (each 55g protein bar contains 20g of protein) to break the conservative style
of traditional protein bar weight presentation. The packaging design adopts a nine-grid numerical display. The numbers are not only labels for selling points, but also interpretations of
Seedly’s pursuit of precise nutrition and its scientific formula. Behind every number lies the R&D team’s repeated refinement of nutritional ratios—from adjusting protein content to
optimizing carbohydrate ratio, every step is pursued with excellence.
Seedly专注蛋白质营养补充，其蛋白棒以创新突破重塑蛋白补给逻辑。依托突破性营养系统与配方设计，精准匹配力量训练后的高效合成阈值，
同时填补三餐外营养缺口，其中 “20g 蛋白质” 是核心能量答案。 品牌设计以凸显数字优势为核心，传递品牌与成分自信。字体设计锚定 “补充能量” 功能，
圆润饱满字形模拟能量注入后的身体充实感，敦实笔画如同能量载体，将 “补给活力、激活身体” 的诉求融入视觉，让字体成为品牌功能的直观符号。
同时，品牌将补给食品潮流化融入生活方式，采用 “20/55” 色块比例（每 55g 蛋白棒含 20g 蛋白质），打破传统蛋白棒克数呈现的保守感。
包装设计采用九宫格数字呈现，数字不仅是卖点标签，更是 Seedly 对精准营养的追求与科学配方的诠释。每一个数字背后，都凝聚着研发团队对
营养配比的反复推敲，从蛋白质含量调整到碳水占比优化，每一步皆精益求精。