① design
② art
③ information
sizzle
year:2022
client:Sizzle 思索西餐厅
Sizzle, a name that vividly captures the sizzling sound of steak cooking, is a high-end steakhouse focused on steak food, and has been committed to bringing
diners the ultimate steak tasting experience since its birth. Its brand concept is closely focused on the persistent pursuit of steak quality, from the fine selection
of ingredients to the strict control of cooking technology, every link is devoted to the quality of Sizzle, and strive to make every piece of steak become a taste
bud of art, to meet the ultimate desire for high-end food. In the brand identity design with the brand name "Sizzle" as the core, add a horizontal line under "zz".
This horizontal line echoes with "zz", strengthening the sound image of "zizi". When people see the logo, they can outline the attractive picture of steak sizzling on
the iron plate and oil flowing in their minds, which greatly enhances the brand's recognition and memory point. Sizzle is bold in a high-class black beige shade.
Deep and rich texture, just like precious ingredients hidden in the depths of the years, exudes a low-key luxury atmosphere, creates a noble and elegant
dining atmosphere, but also symbolizes the brand's depth of quality mining and precipitation.
Sizzle，一个生动捕捉牛排烹饪时滋滋作响声音的名字，作为一家专注于牛排食物料理的高端牛排餐厅，自诞生起便致力于为食客带来极致的牛排品鉴体验。其品牌理念
紧紧围绕对牛排品质的执着追求，从食材的精挑细选，到烹饪工艺的严苛把控，每一个环节都倾注着 Sizzle 对品质的坚守，力求让每一块牛排都成为味蕾的艺术品，
满足食客对高端美食的极致渴望。在品牌标识设计以品牌名称 “Sizzle” 为核心，在 “zz” 下方添加一条横线。这条横线与 “zz” 相互呼应，强化了 “zizi” 的声音意象，
让人看到标识的瞬间，便能在脑海中勾勒出牛排于铁板上滋滋作响、油脂四溢的诱人画面，极大地增强了品牌的辨识度与记忆点。Sizzle 大胆选用了高级的黑米色系。
深邃而富有质感，恰似蕴藏在岁月深处的珍贵食材，散发着低调奢华的气息，营造出一种高贵典雅的用餐氛围，更象征着品牌对品质的深度挖掘与沉淀。