① design
② art
③ information
Sugi溯己果蔬汁
year:2024
client:雨晴
waard:
Bronze Award in the SINGAPORE ART DESIGN COMPETITION
SGADC新加坡金沙艺术设计大赛 铜奖
Sugi fruit and vegetable juice adheres to the concepts of health and environmental protection, and is committed to bringing the highest quality fruit and vegetable beverages and
bagels to consumers. Sugi is an abbreviation from "Superior and Genuine Ingredients", emphasizing that all the superior raw materials are used in your healthy drinks and fruit and
vegetable juices. We firmly believe that health is the cornerstone of life. Therefore, we carefully select fresh and natural fruits and vegetables, and adopt advanced juicing processes
to retain the original flavors and rich nutrients of the fruits and vegetables. Every cup of fruit and vegetable juice is a gift from nature, injecting full vitality into your body. And our
bagels also use high-quality raw materials. The production process strictly follows health standards, with low sugar and low oil content and rich in dietary fiber. They are an ideal choice
for your healthy diet. The Sugi brand not only focuses on the enjoyment of your taste buds but also cares about your physical health, allowing you to easily embrace a healthy life while
tasting delicious food. For the brand design of Sugi, we adopt a light and energetic design concept to create a brisk, natural and vibrant atmosphere. The bright yellow as the main
color tone is full of vitality and vigor, symbolizing the sun, hope and positive energy. The brand LOGO is similar in shape to dandelions, starlight and blooming fireworks, implying freedom,
shininess and blooming. It has extremely high recognition and also conveys the spirit of the brand in pursuit of beauty, uniqueness and continuous innovation. This design style is simple
yet full of tension, enabling people to feel the charm and vitality contained in the Sugi brand at a glance.
Sugi溯己果蔬汁秉持着健康环保的理念，致力于为消费者带来最优质的果蔬饮品和贝果。Sugi来自“Superior and Genuine In gredients”（优质和纯正的成分）的缩写，强调您的健康饮料、
果蔬汁使用的都是上乘的原材料。我们坚信，健康是生活的基石，因此精心挑选新鲜、天然的果蔬，采用先进的榨汁工艺，保留了果蔬的原汁原味和丰富营养。每一杯果蔬汁都是大自然的馈赠，
为您的身体注入满满的活力。而我们的贝果，同样选用优质原料，制作过程严格遵循健康标准，低糖、低油，富含膳食纤维，是您健康饮食的理想选择。Sugi 品牌不仅关注您的味蕾享受，
更关心您的身体健康，让您在品尝美味的同时，轻松拥抱健康生活。
Sugi的品牌设计我们采用轻盈切具有活力的设计概念，营造出轻快、自然充满活力的氛围。鲜明的黄色作为主色调，充满活力与生机，象征着阳光、希望和积极向上的能量。品牌 LOGO形似蒲公英、
星光和盛开的烟花，寓意着自由、闪耀与绽放。具有极高的辨识度，更传递出品牌追求美好、独特和不断创新的精神。这种设计风格简洁而富有张力，让人一眼就能感受到 Sugi 品牌所蕴含的魅力与活力。