① design
② art
③ information
ugly gelato
year:2024
client:ugly gelato
ugly gelato adheres to the traditional Italian craft and carefully makes each ice cream to bring pure Italian sweet experience to diners. Color bold use
of black and pink collision combination. Dark and mysterious, giving the brand a sense of sophistication and mystery, like the age-old Italian traditional
craft behind the ice cream, contains endless charm waiting to be explored; Pink is sweet and lively, symbolizing the pleasure ice cream brings to
people and injecting youthful vitality into the brand. The core design vision of the brand uses disco ball, which is full of retro and modern elements,
adding a unique fashion atmosphere to ugly gelato. The glow of the disco ball, just like the wonderful taste of ice cream blooming on the tongue, brings
a double feast of vision and taste. It rotates and shines, symbolizing the charm and vitality of the brand, attracting consumers who pursue fashion and
novel experiences. The design style full of hand-painting makes ugly gelato more amiable and artistic. Every line, every touch of color, like the artist's
carefully created works, showing the brand's unique personality and temperature, making the brand image more vivid.
ugly gelato 秉持传统意大利工艺，精心制作每一份冰淇淋，为食客带来纯正的意式甜蜜体验。配色大胆采用黑色与粉色的碰撞组合。黑色神秘深邃，赋予
品 牌一种高级感与神秘感，如同冰淇淋背后悠久的意大利传统工艺，蕴含着无尽的魅力等待探索；粉色甜美活泼，象征着冰淇淋给人们带来的愉悦感受，
为品牌注入了青春活力。品牌核心设计视觉采用迪斯科球，这一充满复古与现代感的元素，为 ugly gelato 增添了独特的时尚氛围。迪斯科球闪烁的光芒，
恰似冰淇淋在舌尖绽放的美妙滋味，带来一场视觉与味觉的双重盛宴。它旋转、闪耀，寓意着品牌不断散发的魅力与活力，吸引着追求时尚与新奇体验的
消费者。手绘感十足的设计风格，让 ugly gelato 更具亲和力与艺术感。每一处线条、每一抹色彩，都仿佛是艺术家精心创作的作品，展现出品牌独特的
个性与温度，使品牌形象更加鲜活生动。