① design
② art
③ information
上吉剧品
year:2021
client:上吉剧品
Shangji Drama takes inheriting and innovating Chinese culture as its mission, deeply focuses on the field of script editing and creative planning,
and is committed to delivering high-quality scripts full of Chinese charm and unique creativity for film and television, drama and other industries.
The iconic image is its panda warrior IP image. As a national treasure of China, panda itself has a high degree of recognition and is a unique symbol
of Chinese culture. Shaping it into a chivalry image not only integrates the chivalry spirit of traditional Chinese martial arts culture with the panda,
but also provides a rich source of inspiration for script creation. In the script story, the panda warrior dressed in traditional Chinese clothes, armed with
weapons and resolute eyes, opens a legendary adventure with a unique perspective. This IP image runs through the script creation concept of Shangji
drama, giving the script a novel perspective and fresh vitality, so that the traditional Chinese culture in the form of a thrilling story presented to the public vision.
上吉剧品以传承与创新中式文化为使命，深度聚焦剧本编辑创意策划领域，致力于为影视、戏剧等行业输送饱含中式韵味与独特创意的优质剧本。
标志性的是其熊猫侠客 IP 形象，熊猫作为中国国宝，本身就具有极高的辨识度，是中国文化的独特象征。将其塑造成侠客形象，不仅把中国传统武侠文化里的侠义精神
与熊猫相融合，还为剧本创作提供了丰富的灵感源泉。在剧本故事中，熊猫侠客身着传统中式服饰，手持兵器，眼神坚毅果敢，以独特的视角开启一段段充满传奇色彩
的冒险。这一 IP 形象贯穿于上吉剧品的剧本创作理念中，赋予剧本新颖的视角和鲜活的生命力，让中式传统文化以扣人心弦的故事形式呈现于大众视野。