① design
② art
③ information
六六面馆shuùn noodle
year:2024
client:六六面馆
The brand design of Liùliù Noodle House (Shuùn Noodle) centers on two core narratives: “smoothness”and “inclusiveness.” Its key visual symbol employs abstract lines
derived from the hand gesture for “six”, stripping away textual expressions. Instead, it uses minimalist geometric forms to carry a universally recognizable mnemonic symbol,
achieving a balance between distinctiveness and playful appeal. “From all directions, everything prospers”encapsulates the brand‘s uniqueness—it is a Chinese noodle
restaurant that brings together flavors from across China (north, south, east, and west). Breaking regional and stylistic barriers, it offers a one-stop experience to savor tastes “from all directions.”
六六面馆shuùn noodle的品牌设计围绕“顺遂”与“包容”两大叙事核心展开。核心视觉符号化用手势”六“的抽象线条，剥离文字表达，以极简几何形态承载通用记忆符号，
实现辨识度与玩味感的平衡。「四面八方，六六大顺」点明品牌特色——汇聚中国东南西北各地风味的中式面馆，打破地域与风格限制，一站式尝遍「四面八方」的体验。