① design
② art
③ information
呆梨daily
year:2021
client:呆梨 Daily
Daili daily Shop carefully selects all kinds of fashion items, is committed to bringing customers a unique and cutting-edge fashion experience to meet
everyone's pursuit of fashion life. The core elements of the brand design of Daili daily revolve around the image of pears. As a brand identity, pears are
round, lovely and recognizable, reminiscent of fresh, sweet and beautiful, giving the brand a warm and unique memory point. Whether it is the sign of the
store or the icon of the online platform, the image of the pear is striking and eye-catching. This image is also cleverly integrated into everyday shopping
materials such as shopping bags and carts. Shopping bags, simple lines outline the pear, with the brand name, simple and fashionable, customers carrying
it on the street, is undoubtedly walking fashion advertising; The pear element design on the cart allows customers to immerse themselves in the unique
atmosphere created by the brand during the shopping process, enhancing the fun and sense of belonging of shopping.
呆梨 daily 买手店精心挑选各类时尚单品，致力于为顾客带来独特且前沿的时尚体验，满足大家对时尚生活的追求。呆梨 daily 的品牌设计核心元素围绕梨的形象
展开，梨作为品牌标识，圆润可爱又充满辨识度，让人联想到新鲜、甜蜜与美好，为品牌赋予了温馨且独特的记忆点。无论是店铺的招牌，还是线上平台的图标，
梨的形象都醒目而吸睛。这一形象还巧妙地融入到购物袋、推车等日常购物物料中。购物袋上，简约线条勾勒出的梨，搭配品牌名称，简约又时尚，顾客提着它走
在街上，无疑是行走的时尚广告；推车上的梨元素设计，让顾客在购物过程中也能沉浸在品牌营造的独特氛围里，增强购物的趣味性与归属感。